EcoWorld | App-Based Home Protection
EcoWorld acquired help from CIRCLE Animation to represent the launch of its app-based home protection through its EcoWorld Neighbourhood App. A cheerful video was produced to highlight the value of convenience, flexibility and innovation. The 30-second animation starts with a girl dancing happily in her EcoWorld home; and when her home wi-fi sound system breaks she calmly solves the issue with a press of a button and gets back into her groovy dance. Stylized to represent an optimistic mood, the playful proportions of the setting, paired with radiant sunlight, an asymmetric character design and an upbeat track worked together to deliver a video that’s simple, distinct and clear in its message.