Type: Branding

Adnology Labs
Animation, UI, UX

Boost | Cash Up

In 2019, Boost launched a host of brand new features for its e-wallet users called Boost CashUp to mark its second year anniversary. The programme introduces more rewards at a greater convenience for those who continue to transact with Boost. In ensuring this celebratory offer was designed with a bang they sought for the expertise of CIRCLE to deliver a digital backdrop design, an animated video for their opening ceremony and an overall concept design that ties all their visual and animated elements together for an engaging experience to drive home their new message with their audiences. To achieve this, the creative team at CIRCLE weaved in animations and interactive elements at important points of the page to draw attention to key information, all presented within a clear design flow that is both informative and eye-catching.