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PR1MA embraces new ways to interact with customers

A new generation of attraction is spreading across Malaysia’s companies and SMEs nationwide. Attractions are now steering towards using digital technology as opposed to using traditional marketing tools such as PR1MA. These new methods create both a unique and memorable experience that forges new frontiers for public engagement by cultivating spaces that bring people together. 

The “Expo Jualan Perumahan – Ke Arah Sejuta Impian, Alami Gaya Hidup Sejahtera” is the largest ever nationwide home expo, showcased in PTWC. In collaboration with  Circle Studio, the creative firm produced and developed an interactive wall media feature to create exciting futuristic films such as ‘iron man’ where  we utilize motion detection that allows customers to use their hands to view the entire property virtually.